Cartier has tapped BTS star V as its latest global ambassador, and the face of the brand's new Panthère de Cartier campaign.

A spokesperson for the brand commented 'When it came to embodying the magnetism and aura of the panther, our choice naturally fell on V. He has the look and strength of character. A personality whose choices are guided by creativity as a dancer, musician or art lover, with this style and this elegance that belongs only to him'.